retromatt.com

i currently am a veep/cd for a medium-sized ad agency based in orlando, fl. we specialize in all things travel/tourism/leisure and have for nearly the past thirty years. i have been with the agency for over two years now and have worked on new brands (nylo hotels, vista club, grand legacy club, etc.) as well as provided creative for existing brands (disney, marriott, intercontinental, special olympics florida, etc.).

i was trained, traditionally, as a fine artist and am part of the inaugural graduating class of the university of the arts in philadelphia. uarts was the first american university solely dedicated to the arts and i thoroughly enjoyed my time at the school.

i have extensive experience with global brands and the responsibility necessary to leverage those assets to begin conversations with the consumer.  over the past ~twenty years, i have had the pleasure of working in every form of creative production: print, tv, video, film, animation, interactive, educational, products, toys, food, live events etc. i have spent my career learning new ways to leverage the creative process for my clients and employers and have been able to deliver roi and awards for my efforts.

i continue to look for new and exciting ways to solve creative challenges for my employers and clients; ultimately speaking to my client’s client. ultimately, developing a new vocabulary to connect with people. engaging them in a narrative through audio, visuals, editorial, etc. to talk back to us. entice, engage, encourage.

when i am not working, i am working. it is a never-ending process and my vocation is also my avocation so there is no hard line that divides the two lives.